Judul : Beyond academics, UNILAG becoming content hub
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Beyond academics, UNILAG becoming content hub
The upsurge of technological advancement and digital connectivity is gradually shaping not only human behaviour and culture but also unearthing creativity, especially among young, internet-savvy and social media-inclined individuals.
At the University of Lagos (UNILAG), the buzz of content creation has grown beyond academics, turning the campus into a hub for digital creators. Armed with smartphones, these student-creators have projected the institution to a wider audience and organically boosted its online visibility across various search engines.
Beyond the classroom, social media engagement has become a lifestyle for many students. On a daily, these students gather at various locations such as the innovation hub in FSF, the MAD House, or under a tree near the Faculty of Arts in the school to shoot skits, rehearse dance routines, record songs, or edit video clips.
The creative movement has transformed UNILAG into a vibrant space for skit-making and content development. It serves not only as comic relief but also as a medium for passing information, reflecting a powerful blend of raw talent, creative expression, and the limitless reach of the internet.
The meteoric rise of content creators appears to have been inspired by those who successfully leveraged social media for economic empowerment.
Weekend Trust gathered that some of Nigeria's most notable content creators began their journeys on the UNILAG campus. These include Samuel Perry, popularly known as Broda Shaggi; Jubril Gbadamosi (Officer Woos); Chukwuebuka Emmanuel (Brain Jotter); and Kuye Adegoke (Egungun of Lagos).
Others include Adetola Azeezat, who studied Cell Biology; Tobi Forge, who studied Creative Arts; and Muhammed Gilmore, who studied Chemistry-each crafting narratives that are fresh, funny, and often deeply reflective of youth culture.
Among the new generation of campus-based content creators gaining followership are Hemisoles, Kamzzy, Anthony Omotoro, Samaila_ko, and KoddedWorld. Their content blends education and comedy, reinforcing the belief that the future of digital entertainment is alive and thriving on campus.
Akomolade Peter, known as Kamzzy, shared how he ventured into content creation in 2022 during his 200 level, beginning with interviews before transitioning to lifestyle content.
'Okay, so basically when I started this content journey, I started with interviews and then along the line I shifted to relatable content and that's what I've been doing so far. Something that happens like our daily lifestyle, that happens in day-to-day activities,' he said.
He explained that the decision to switch came from understanding his audience's preferences and the importance of finding a niche.
'One thing about content is you need to find your niche because what might work for some people might not work for you. Something that people can relate with. Something that is okay,' he said.
Peter, a final-year student in the Department of Health Education, noted that juggling academics and content creation has been tough, and as a result, his posting frequency has dropped.
'I would say frequently or sorry often because lately I have been battling with a project and everything. So I have not been consistent. It's been hard, I won't lie, but we've been pushing,' he said.
He recalled his first content titled Sapa - a slang denoting financial hardship - highlighting the common dilemma faced by many youths.
'I can still remember my first content. It's still on my phone. It was basically about a guy whose last card was about N1000 and he's debating whether he should eat or play sportybet with the money.
'He used it to play sportybet and the money vanished. So he went to eat with no money, hoping that he would win and then pay the person he bought the food from.
'But when he lost, the food seller had to give him a broom to sweep and soap to wash things at the food seller's,' he said.
He added that seeing notable UNILAG alumni succeed in the content creation space continues to serve as a major source of encouragement for him.
'Gilmore is from this school. I've met him before and done something with him, but unfortunately I have not seen it outside.
'However, they have been a source of motivation for me and they've been the ones pushing me to do more,' he said.
Peter also revealed that although his parents initially disapproved of his interest in content creation, they eventually came around.
'My parents know that I do this because I'm always playing with them but they were against it at first when they saw me when I plaited my hair.
'When I said it was for content, they later started to support me,' he said.
Despite his success in content creation, Peter clarified that he doesn't intend to pursue it as a career but simply as a means of bringing joy to others.
'I don't really see a career in it. I feel content is just something that you do just to create happiness for others. But I'm looking at using my course of study to impact people in the community because that's what I learned in school,' he said.
John Olu, also known as KoddedWorld, a 400-level Mathematics student who creates music content, said balancing music and academics has been a struggle.
'I started doing music professionally from January 2022 as a student.
'It is extremely difficult to actually be working and facing academics. If I were in Creative Arts, it would have been easier because it is related to what I am chasing,' he said.
He added that despite lacking support, his personal experiences and life challenges fuel his creativity.
'Whatever occurs in my life inspires me. I sing melody rap. I don't get support from anybody. I am the one who supports myself.'
Prince Godswill Abraham, also known as Samaila_ko, a 100-level Creative Arts student, said his content is centred on fashion and dance.
'I create content to bridge the gap for the next generation based on the kind of style that I push in fashion and dance around lifestyle. I am creating to raise awareness and push the culture.
'I am trying to build something out of it and leave a legacy for the next generation. I want to build income, meet nice people and do stuff with them,' he said.
Despite his academic schedule, he said he produces content weekly and began even before gaining admission.
'I produce content weekly but my everyday lifestyle is like a content because of the way I dress but I plan out creation of content for dancing,' he said.
Anthony Omotoro, a 200-level Music student, described Da Vinci and King Emmanuel as his role models and said he focuses on dance content.
'Social activities should not disturb your academics. However, I do a lot of rehearsal. I have 7am-9am and night rehearsal weekly,' he said.
Professor Sunday Abayomi Adebisi of the Department of Business Administration identified infrastructure - such as fibre optics, aesthetic campus buildings, and constant electricity - as key enablers of content creation at UNILAG.
He emphasized that the university's administration actively promotes entrepreneurship among students.
'UNILAG is not just becoming a hub of content creation, it has been a hub for over ten years. The management mandated it necessary for all students to get involved in entrepreneurship and provide the tools to enable them,' he said.
Provided by SyndiGate Media Inc. (Syndigate.info).Demikianlah Artikel Beyond academics, UNILAG becoming content hub
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