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China tries to tempt couples into marriage with music festival wedding booths
Officials are going to ever greater lengths to encourage couples to tie the knot, as they strive to boost China's plunging marriage rate Officials across China have been racking their brains to think of ways to reverse a sharp decline in the country's marriage rate over the past few years. Their latest idea: Las Vegas-style weddings at popular music festivals.
Local officials in Urumqi, capital of the Xinjiang Uygur autonomous region, made headlines over the weekend when they set up a temporary registry office at the Super Strawberry Music Festival - the latest in a string of eye-catching local initiatives designed to tempt couples to tie the knot.
Eligible mainland Chinese couples at the festival were able to get married on the spot with just their ID cards and three passport-sized photos, according to the civil affairs bureau in Urumqi's Shuimogou District.
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Three couples got hitched at the booth while it was open on Saturday afternoon, according to local media reports. Yao Yuyang, a resident of a nearby city called Changji, had originally planned to marry her boyfriend on Monday, but the couple decided to change their plans when they arrived at the festival.
"The festival featured a performance by my favourite band, Summer Invasion Project, so we could get married and enjoy the music together," Yao told the Urumqi Evening News on Sunday. "The on-site registration was convenient - it only took about 10 minutes to complete."
Marriage registry offices have been popping up in unexpected locations across China with increasing frequency in recent months, as local officials do everything they can to boost the nation's plummeting marriage rate.
China recorded a 20.5 per cent year-on-year drop in marriage registrations last year - the steepest annual decline since records began in 1978 - as high youth unemployment, rising living costs and cultural changes lead to more young Chinese choosing to stay single.
The decline has sparked alarm in Beijing, as the declining marriage rate is closely linked to a steep drop in birth numbers that is causing China's population to shrink and putting pressure on government finances.
In May, China implemented a new marriage registration policy that allows couples to register at any authorised office nationwide with just their ID cards, whereas previously they had to present their household registration documents at an office in their hometown.
Local governments have also been setting up registry booths in eye-catching locations - including the top of a mountain in Qingdao and a picturesque lake in Xinjiang - and fitting government offices with photo walls, rose petal decorations and even pink zebra crossings in a bid to attract more couples.
Urumqi is not the first city to offer wedding services at a music festival. Similar initiatives have also taken place at festivals in the southwestern city of Chengdu and Ningbo on China's eastern coast in recent months, with the latter hosting a group wedding featuring 10 couples.
At the Urumqi festival, the popular Chinese band DouDou urged fans to get married after playing their hit love song "Spring Blossoms", according to a video that spread widely on Chinese social media.
But many users reacted negatively to news about the music festival registry booth, arguing that encouraging couples to make "impulse decisions" to marry would not help anyone in the long run.
"Waking up the day after the music festival, people will probably immediately start divorce proceedings," one user on the social platform RedNote commented.
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This article originally appeared on the South China Morning Post (www.scmp.com), the leading news media reporting on China and Asia.
Copyright (c) 2025. South China Morning Post Publishers Ltd. All rights reserved.
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