Judul : Facu Jalur: After Going Viral, Then What?
link : Facu Jalur: After Going Viral, Then What?
Facu Jalur: After Going Viral, Then What?
In recent weeks, social media has been flooded with the viral phenomenon of Pacu Jalur, a traditional dragon boat racing event from Kuantan Singingi, Riau. This tradition is not just about speed competition, but also reflects the spirit of mutual cooperation and physical resilience of the local community, and serves as a symbol of pride in their cultural identity.
This traditional Riau long boat racing suddenly became famous because of the children's actions at the end of the boat as they raced. International athletes, celebrities, world-class YouTubers, and fashion icons have all started discussing this tradition.
Klip-klip Pacu Jalur are widespread, causing expressions of admiration from those who previously didn't even know where Riau was on the world map.
However, amidst this euphoria, the author wants to raise a simple question, not a joke, but an invitation to think more clearly: After going viral, what comes next?
This question is highly relevant in the context of sustainable tourism. We cannot continue to be carried away by the wave of virality without preparing proper infrastructure, governance, and well-thought-out strategies. Will the virality of Pacu Jalur truly bring long-term benefits? Or will it merely be a seasonal sensation that is forgotten once the trend passes?
Momentum That Is Often Lost
In our tourism history, we often witness viral moments that end up being anticlimactic. Many tourist attractions that once "exploded" after going viral on social media, such as Bali Festival Park in the Denpasar area, are now deserted because of unsustainable management. They have even become haunted and abandoned since they were permanently closed.
Viral is good, but it's just the first step. If after going viral, there's no improvement in access, facilities, sustainable promotion, or local community engagement, then the economic benefits won't be evenly felt. Instead of bringing prosperity, it leads to inequality. Large investors come in, while the local community becomes just spectators, or even gets displaced.
The popularity of Pacu Jalur should serve as a warning for all stakeholders, including the central government (especially the Ministry of Tourism and the Ministry of Creative Economy), local governments, local communities, business actors, and relevant ministries, to come together immediately. This momentum must be transformed into a joint movement to create a healthy tourism ecosystem. An ecosystem that should have the main goal of providing a trickle-down effect.
Income from tourists should not only reach large hotels or out-of-area tour operators, but also reach small warungs at the edge of the arena, local souvenir craftsmen, and young people who serve as tourist guides.
Local communities should not just be ornamental in promotional catalogs, but truly empowered as key actors. The economic benefits felt by local residents will become a solid foundation for the sustainability of the Pacu Jalur tradition.
To build a healthy ecosystem, several steps can be taken. First, stakeholders can start by initiating the development of themed tourism packages, organizing annual larger-scale Malay cultural festivals to attract more tourists, and conducting traveling exhibitions to continuously introduce the traditions and culture of Riau Malay.
Besides Pacu Jalur, various traditions of Riau and Riau Islands communities that are worth promoting, such as Tari Zapin, Mak Yong, and Mendu. Local cuisine such as Gonggong and various fresh seafood dishes also have their own appeal.
Not only that, various handicrafts such as Riau batik can be introduced more widely. Historical sites such as Istana Siak Sri Indrapura are rich in historical value. The marine beauty of the Kepri islands also offers great potential for tourism.
Second, prioritizing the improvement of tourism infrastructure, such as enhancing accessibility to the locations starting from the airport, improving accommodation facilities, and maintaining a high standard of service for tourists must also be continuously maintained.
Third, establishing strategic partnerships with various parties such as travel agencies, airlines, and the private sector. Active involvement of the local community is also important to ensure that the benefits of tourism are evenly felt.
Raising the Class, Not Just Viral
It's no longer a secret that we are too often satisfied with the "viral" status, whereas what we should be pursuing is the "upgrade" status. "Upgrade" means this tradition is internationally recognized, not only because of the hype, but also due to good governance, professional service standards, and an even economic impact.
Rising to the next level also means there is a maintained regeneration, a culture that is preserved in harmony with modernity, and a consistent quality of events from year to year.
By leveraging the viral momentum of Pacu Jalur and implementing planned promotional strategies as well as improving tourism infrastructure, the Malay cultural heritage can become more widely known worldwide. This is expected to have a positive impact on the local economy and strengthen the nation's cultural identity.
Finally, we all certainly hope that Pacu Jalur is not only a footnote in the long history of viral phenomena in Indonesia - mentioned briefly and then disappearing without a trace. After going viral, what's next? The answer lies with all of us.
Demikianlah Artikel Facu Jalur: After Going Viral, Then What?
Anda sekarang membaca artikel Facu Jalur: After Going Viral, Then What? dengan alamat link https://www.punyakamu.com/2025/07/facu-jalur-after-going-viral-then-what.html
0 Response to "Facu Jalur: After Going Viral, Then What?"
Post a Comment