Judul : Rise to the Next Level with BRI, This Bogor Tea Business Successfully Enters the Global Market
link : Rise to the Next Level with BRI, This Bogor Tea Business Successfully Enters the Global Market
Rise to the Next Level with BRI, This Bogor Tea Business Successfully Enters the Global Market
Local tea business from Bogor is committed to strengthening the position of Indonesian tea in the domestic market and entering the global market. Especially, amid the surge of imported tea products and foreign brands, Sila Artisan Tea has emerged to make Indonesian tea the host in its own country.
Bernaung under PT Sila Agri Inovasi, established by two business partners, Redha Taufik Ardias together with Iriana Ekasari in 2018, Sila Artisan Tea carries a big mission to elevate the image of Indonesian tea as a high-cultural-value product.
Redha stated that the support from PT Bank Rakyat Indonesia (Persero) Tbk or BRI has become an important catalyst in this expansion. Through various assistance and facilitation programs, Sila Artisan Tea has not only gained national exposure, but also successfully expanded its market reach and begun to enter the export market.
Because, we can see ourselves that when coming to a 5/4 star hotel, the high-end cafe , or even coffee shop "It is often serving tea from abroad, foreign brands. So, we want to introduce local tea in a relevant, modern, and sustainable way," he said.
Redha stated that Sila Artisan Tea positions itself as a pioneer of Indonesian artisan tea. All its products are blended from 100% high-quality Indonesian tea and meet food safety standards, including halal certification and Hazard Analysis and Critical Control Points (HACCP).
It is the consistency in quality and production standards that has made Sila's products increasingly accepted across various premium market segments. Currently, Sila Artisan Tea is present in hotel, restaurant, and cafe networks in major cities such as Jakarta, Bandung, Yogyakarta, Medan, Bali, and even Labuan Bajo.
In the international market, Sila has also reached consumers in Singapore, Malaysia, Philippines, Austria, Japan, United States, and Canada, including through sales channels. E-commerce .
Not only focusing on product quality and market expansion, Sila Artisan Tea is also committed to empowering small tea farmers in various regions. Redha stated that they cooperate with tea farmers who have plantations in the Yogyakarta, Batang, Cianjur, and Sukabumi areas.
Redha said, before working with Sila, farmers usually only sold their tea harvest at a price of around Rp 15,000 per kilogram. However, after receiving training, guidance, and applying the right processing techniques, the value of the tea became much higher, even reaching Rp 800,000 to Rp 1,000,000 per kilogram.
Now, Sila has built around 8 main farmers, each of whom has a group of tea pickers under them. One farmer can involve up to 25 pickers, thus indirectly Sila also creates economic opportunities for hundreds of people in its supply chain.
Nevertheless, behind his current success, Redha said that BRI has become an important partner in the development of his business. He recounted that since 2021, he has been a BRI customer, and his business has obtained access to business financing through the Working Capital Loan (KMK) scheme.
Not only through access to financing, BRI also encourages Sila to upgrade through various empowerment programs. Throughout 2024, Sila participated in mentoring programs such as Growpreneur BRILiaN Young Entrepreneurs, even appearing at the international FHA HoReCa Singapore event.
Entering 2025, Sila continues its momentum by participating in the BRI UMKM EXPO(RT) in January. In this event, PT Sila Agri Inovasi won the 1st Prize for The Best Expo, an award given to UMKM companies evaluated based on product quality, productivity, innovation, and adaptation to digital platform usage. (go digital & go online) ) as well as expanding to the International Market (export).
For these achievements, Sila finally got a golden opportunity to showcase at the FHA Food and Beverages Singapore, which took place from April 8 to 11, 2025.
There, we gained experience and lessons on promoting our products. For Sila, this is not just about seeking purchase value, but also gaining learning. insight ) from feedback "Visitors who came, so we became more motivated to innovate and become better," said Redha.
According to him, various support programs from BRI have broadened his business insight as an entrepreneur. In addition, support in marketing and promotion, especially through participation in exhibitions, has greatly contributed to the improvement. brand exposure And the credibility of the Sila brand in the market.
On a different occasion, BRI's Corporate Secretary Agustya Hendy Bernadi said that the story of Sila Artisan Tea is an example that BRI continues to be committed to supporting the growth of MSMEs by continuously improving business capacity and reaching a broader market through various empowerment programs.
We see that local SMEs have great potential to grow and impact the community. BRI is making efforts support "so that they can advance to the next level through mentoring, financing, and market access, especially for businesses aligned with ESG principles," ended Hendy.
Demikianlah Artikel Rise to the Next Level with BRI, This Bogor Tea Business Successfully Enters the Global Market
Anda sekarang membaca artikel Rise to the Next Level with BRI, This Bogor Tea Business Successfully Enters the Global Market dengan alamat link https://www.punyakamu.com/2025/07/rise-to-next-level-with-bri-this-bogor.html
0 Response to "Rise to the Next Level with BRI, This Bogor Tea Business Successfully Enters the Global Market"
Post a Comment