Judul : See Siantar Top (STTP) Strategy to Pursue Double-Digit Performance in Semester II-2025
link : See Siantar Top (STTP) Strategy to Pursue Double-Digit Performance in Semester II-2025
See Siantar Top (STTP) Strategy to Pursue Double-Digit Performance in Semester II-2025
Best for you.CO.ID - JAKARTA. PT Siantar Top Tbk ( STTP ) remains optimistic about pursuing performance growth at a double-digit level. The producer of French Fries 2000 and Twistko snacks has prepared strategies to boost sales in the second half of 2025.
Compared to the beginning of the year, STTP's sales grew by 4.13% annually (year on year/yoy) from Rp 1.21 trillion to Rp 1.26 trillion in the first quarter of 2025. However, STTP's net profit dropped by 40.14% (yoy), from Rp 504.76 billion to Rp 302.13 billion.
The Director of Siantar Top, Armin, stated that STTP's performance was still able to grow operationally and commercially. This is reflected in the increase in sales and gross profit, which rose by 5.92% (yoy) to Rp 393.58 billion.
Meanwhile, regarding the decline in net profit, Armin explained that this condition was mainly caused by non-operational factors, specifically the absence of dividend distributions from subsidiaries. Looking ahead to the second quarter of 2025, Armin indicated that STTP's sales are still capable of growth, although they have not yet reached double digits.
"So we are not making any revisions, we are still aiming for double-digit growth. Not yet in the second quarter. We will try in the third and fourth quarters with several strategies. It's definitely not easy, but we are still striving toward that goal," said Armin when contacted by Best for you.co.id on Friday (4/7).
Armin highlighted two main challenges looming over the food and beverage industry. First, increasingly fierce competition amid market pressures caused by weakened public purchasing power.
Second, the effects of tariff wars and geopolitical escalations could impact economic growth as well as raw material and product supply chains. This situation requires STTP to be more thorough and cautious, including in expanding export markets and launching new products.
"We will launch new products, but the timing has to be right. If we release them during a bad period, it's pointless. That's for the domestic market. For exports, there are opportunities, although it's not easy," said Armin.
Previously, STTP had planned to expand into the United States (US) market this year. However, with the emergence of the tariff war, STTP will carefully calculate business opportunities and choose the right momentum to enter the US market.
"We still follow up; we have already explored and coordinated with the other party. We also calculate (the effect of the tariff war), can we still survive? If yes, then of course we will proceed to enter," explained Armin.
Armin emphasized that the expansion of STTP's export markets should not rely solely on the US. STTP is also looking at expanding exports to Asian regions, such as the Middle East. In addition to opening new markets, STTP will strengthen existing markets by adding product varieties that have potential demand overseas.
Armin revealed that STTP's export performance has experienced significant growth over the past three years. Export contributions to revenue increased from around 10% in 2022 to 16% in 2023, and reached approximately 18% in 2024.
Adapun, wilayah operasional STTP mencakup beberapa negara. Diantaranya adalah Taiwan, Korea Selatan, China, Yordania, Thailand, Hongkong, Palestina, Mauritius, Nepal, Uni Emirat Arab, Vietnam, Kamboja dan Kanada.
Referring to the performance in the first quarter of 2025, STTP's export sales climbed again, growing by 16% (yoy) from Rp 196.56 billion to Rp 228.01 billion. This amount represents a contribution of 22% of STTP's total sales in the first quarter of 2025.
Expanding export markets has become an important strategy to diversify markets amid weakening domestic consumption. "That's part of our strategy, not relying on a single market alone. Although it's not that simple, the opportunity (to expand exports) is still open," Armin emphasized.
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