Judul : Creative Collaboration, New Mitsubishi Car Also Flies on Garuda Indonesia Aircraft
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Creative Collaboration, New Mitsubishi Car Also Flies on Garuda Indonesia Aircraft
Creative Collaboration, New Mitsubishi Car Also Flies on Garuda Indonesia Aircraft
Creative Collaboration, New Mitsubishi Car Also Flies on Garuda Indonesia Aircraft
PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) announced their collaboration with Garuda Indonesia and local comic creator Tahilalats.
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Naufal Shafly July 8th, 8:30 PM July 8th, 8:30 PMBest for you PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) announced their collaboration with Garuda Indonesia and local comic creator Tahilalats.
Later, the strategy for launching Mitsubishi's new flagship model will become part of this cross-industry collaboration named 'Sky Explorer.'
Running from July to December 2025, this collaboration combines Indonesia's automotive, aviation, and pop culture sectors to deliver a comprehensive experience for consumers.
Through this collaboration, Mitsubishi Motors will be present at various passenger touchpoints of Garuda Indonesia, such as boarding passes, seatback covers, baggage tags, paper cups, cabin announcements, and content in the aircraft entertainment system.
In addition, the new Mitsubishi model, which is rumored to be launched at GIIAS 2025, will also appear in Garuda Indonesia's Colours magazine, this August's edition.
Not only that, exclusive booklet illustrating Tahilalats will be available on Sky Explorer-themed airplanes and some Garuda lounges.
President Director of MMKSI, Atsushi Kurita, stated that his party is proud to carry out this collaboration with Garuda Indonesia and Tahilalats.
"This collaboration is part of our strategy to introduce the new Mitsubishi Motors model, not just as a vehicle, but as part of the lifestyle of today's dynamic generation," said Kurita in his official statement.
Through this synergy, Mitsubishi Motors wants to establish a more personal, relevant, and meaningful connection with consumers.
"Most importantly, this initiative allows us to contribute to Indonesia's creative ecosystem by supporting local IPs with great potential," he said.
"This aligns with our brand campaign, 'Empowering Every Journey,' as part of Mitsubishi Motors' 55th anniversary in Indonesia," he continued.
In addition to Garuda Indonesia's assets, this collaboration will also be present at the Mitsubishi Motors booth at GIIAS 2025.
This three-leaf logo manufacturer will introduce a special Sky Explorer lounge.
Tahilalats will also present various exclusive content featuring the latest Mitsubishi Motors models, to reach their large fan community.
Not only targeting general consumers, this collaboration also aims at Garuda Indonesia's internal staff, where Mitsubishi Motors will present a special booth and test drive sessions at the headquarters of this state-owned enterprise.
Garuda Indonesia's Chief Executive Officer, Wamildan Tsani, called this collaboration as a form of cross-sectoral IP development that is relevant and adds value.
"Collaboration between Sky Explorer and Mitsubishi Motors is also a real example of cross-industry synergy in delivering creative solutions with added value," he explained.
This collaboration has also received attention from the Ministry of Creative Economy of Indonesia.
According to the Deputy Minister of the Ministry of Creative Economy of RI, Irene Umar, this initiative is a good example of creative synergy.
"This initiative reflects the spirit of Indonesia's creative economy - combining branding, storytelling, and cross-platform experience to create real added value for the community," said Irene.
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