Judul : Inclusive Fashion and Entertainment Collaboration in the Spectacular Event Peak
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Inclusive Fashion and Entertainment Collaboration in the Spectacular Event Peak
Best for you - "KAO presents TGC Jakarta 2025" officially held the spectacular final show event with the theme "A Stage for Every Woman to Shine". The event was held on July 5-6, 2025, at the Plenary Hall, Jakarta Convention Center, marking the first appearance of Tokyo Girls Collection (TGC) in Indonesia.
As an iconic Japanese fashion festival that has been successful for more than two decades, TGC is widely known for combining fashion, music, pop culture, and entertainment on a large-scale entertainment stage.
In Jakarta, this spirit is continued through an inclusive performance format that facilitates women from various backgrounds to express their identity, creativity, and potential.
Yukiko Ikeda, Executive Officer Chief Producer W TOKYO INC, organizer of TGC Japan, explained, "For more than two decades, we have created inclusive and interactive events, combining fashion with entertainment. We are very excited to bring a similar experience with a local Indonesian touch." Jakarta was chosen as the first location because it is the center of the national creative community and a strategic starting point to build an inclusive movement.
Meanwhile, PT Mitsui Indonesia, as a strategic partner and major investor, sees "KAO presents TGC Jakarta 2025" as part of its long-term strategy to strengthen cultural connections between Japan and Indonesia and to bolster the local creative industry. Kohiyama, President & CEO of Mitsui Indonesia, said, "Fashion is an effective form of soft diplomacy, capable of bridging cultural and generational differences. We are confident that 'KAO presents TGC Jakarta 2025' will strengthen relations between countries while promoting the growth of Indonesia's creative economy."
Final Spectacular Show: Collaboration of Four Famous Indonesian Designers and National Musicians
As the highlight of the event, the Spectacular Final Show presented exclusive collections from four renowned Indonesian fashion designers: DANJYO HIYOJI, Hartono Gan, Tities Sapoetra, and Monique Soeriaatmadja. Each designer showcased their signature collection combined with performances by top musicians, creating a show that harmoniously integrates fashion and music.
Single Woman's Diary
Label DANJYO HIYOJI, designed by designer Dana Maulana, made an appearance at "KAO presents TGC Jakarta 2025" with a vibrant streetwear collection reflecting the spirit of the younger generation. This collection is designed to make women shine, feel confident, and energetic through modern silhouettes and bold color combinations. "We want women to feel radiant in the clothes they wear," said Dana. The show was presented in an immersive way through artistic collaborations featuring Lyodra's performance, DJ Nada Serodja, and traditional dance by Kreasi Mardika, uniting modern and local cultural elements.
Hartono Gan
Designer Hartono Gan presented an exclusive collection at "KAO presents TGC Jakarta 2025," inspired by the spirit of women's empowerment. Known for well-tailored designs with a classic, glamorous, and modern character, Hartono introduced gender-neutral power suits that harmoniously combine masculine and feminine elements. Strong silhouettes and rock-and-roll-inspired details create distinctive and elegant attire. "Women should feel powerful through the clothes they wear," he said. The collection was further enhanced by Vidi Aldiano's stage performance, emphasizing the message about self-expression and strength through fashion.
Tities Sapoetra
Designer Tities Sapoetra presents her latest collection from TS The Label at "KAO presents TGC Jakarta 2025," featuring edgy, contemporary, and still wearable silhouettes. Known for her fashion-forward design style and iconic labyrinth motifs, this collection is designed to reflect the courage and self-expression of every woman. The collection aligns with the inclusive spirit of TGC, reinforcing messages about identity and diversity. The performance will be accompanied by stage actions from Alika Islamadina, Rangga Moela, Audrey Tapiheru, and Band Rewind.
Monique Soeriaatmadja
Monique Soeriaatmadja presents two of her labels at "KAO presents TGC Jakarta 2025," namely alex[a]lexa and SOE Jakarta. alex[a]lexa is known for its contemporary streetwear and sporty aesthetic reflecting the spirit of urban youth. Meanwhile, SOE Jakarta represents a creative exploration of traditional Indonesian woven fabrics, transformed into modern and edgy fashion. Monique collaborates closely with local artisans, making SOE a tangible expression of her dedication to preserving Nusantara textiles. Both labels showcase an innovative vision aligned with the spirit of Tokyo Girls Collection, which is inclusive, progressive, and rich in cultural meaning.
KAO x SOE Jakarta Collaboration
In the Spectacular Final Show, KAO collaborated with SOE Jakarta to present a collection titled "Rococo Rebellion," inspired by the Japanese film Kamikaze Girls. This collection showcases the contrast between two female characters: one with an ultra-feminine style reminiscent of the Rococo era, romantic and full of soft details, and the other representing strength and courage through bold and masculine designs.
Designer Monique Soeriaatmadja took this duality as a symbol that women can have both gentle and strong sides at the same time. "A soft style of dressing, which may include many ruffles, does not mean you are weak. You can still be strong and show your femininity," she said.
This collection is a visual statement about women's freedom to express their identity without the constraints of stereotypes. "Rococo Rebellion" also celebrates the diversity of female characters through a harmonious blend of contrasting yet complementary aesthetics. Special Appearance: FRUITS ZIPPER and Shinako from Japan.
"KAO presents TGC Jakarta 2025" also features a special performance by FRUITS ZIPPER, a Japanese idol group consisting of seven members: Amane Tsukiashi, Karen Matsumoto, Mana Manaka, Yui Sakurai, Noel Hayase, Luna Nakagawa, and Suzuka Chinzei. The group is part of the KAWAII LAB project by the agency ASOBISYSTEM, aiming to introduce Japanese pop culture to the global stage. With the concept "From Harajuku to the World," FRUITS ZIPPER is known for songs like "Watashi no Ichiban Kawaiitokoro," which went viral on social media, as well as their energetic and enjoyable performance style.
Also present is Shinako, a famous Japanese content creator and YouTuber known for her Harajuku-themed content, sweet food ASMR, and dance videos. With more than 1.28 million subscribers on YouTube and millions of followers on social media, Shinako has become an important figure in the digital spread of Japanese pop culture.
The presence of these two popular Japanese figures further strengthens the spirit of "KAO presents TGC Jakarta 2025" in celebrating pop culture diversity and reinforcing the creative bridge between Indonesia and Japan. The 20 Best Finalists Showcased on the TGC Jakarta 2025 Runway Before entering the climax of the event, "KAO presents TGC Jakarta 2025" had held a talent scouting program in five major cities: Jakarta, Bandung, Surabaya, Makassar, and Medan, which successfully gathered over 1000 young talents from various backgrounds. The selection process was strict, not only based on visual appearance, but also on character, originality, and potential for development. Twenty selected women were given a rare opportunity to walk the runway alongside renowned designers in the Spectacular Final Show.
Putri Tanjung, CEO Trans Digital Lifestyle Group (TDLG), who is also the initiator of "KAO presents TGC Jakarta 2025," stated, "We want to ensure that every woman has the same opportunity to showcase her uniqueness. It's not just about physical appearance, but about the spirit, vision, and story behind each individual."
All of this process is documented in an exclusive reality show on the TGC Jakarta 2025 YouTube channel, presenting an authentic and emotional transformation journey, and showing that every woman deserves to shine on her own stage.
The Actual Form of Kirei Lifestyle Innovation Held by KAO
In commemoration of its 40 years in Indonesia, KAO Indonesia reiterates its commitment to improving the quality of life of the community through the philosophy underlying the Kirei Lifestyle Innovation. This philosophy is derived from the Japanese word "kirei," which means "beautiful" or "nice," and also "clean" or "neat."
Based on this meaning, Kirei Lifestyle Innovation is not only a slogan, but has become the foundation in every aspect of KAO's operations, from product innovation, responsible production processes, to sustainable social initiatives. As a tangible expression of this philosophy, KAO supports the implementation of "KAO presents TGC Jakarta 2025," an international fashion and lifestyle celebration that brings together creativity, inclusiveness, and the spirit of empowering Indonesian women.
This support is also part of KAO's contribution to encourage women to be more confident in pursuing their best potential, starting from maintaining their health and personal hygiene.
Susilowati, VP Marketing KAO Indonesia said, "A Stage for Every Woman to Shine aligns with the spirit of Kirei Lifestyle Innovation KAO Indonesia in providing a tangible impact for the Indonesian community, especially a better future for women in Indonesia. We believe beauty is not only about appearance, but also about how to maintain personal hygiene to enhance 'self-confidence' and 'empowerment (empowerment)'."
One of the latest forms of Kirei Lifestyle Innovation is the launch of Bioré Breeze Deodorant, an innovative product designed specifically to support the comfort of active Indonesian women. This deodorant is the first from Bioré with Skin Breathable Tech technology, which allows faster evaporation of sweat without blocking sweat glands, keeping the skin comfortable throughout the day.
Available in two variants, Bioré Breeze Deodorant Spray and Bioré Breeze Deodorant Gel offer a cooling sensation, non-sticky texture, and a fresh, gentle fragrance. Interestingly, this product is not only formulated for the armpits, but can also be used on other parts of the body such as the back and neck, providing comprehensive protection against body odor, which is often a challenge in tropical climates.
For the past four decades, KAO Indonesia has continued to make Kirei Lifestyle Innovation as the main foundation in creating high-quality products based on science and technology. This commitment will continue, in line with the company's vision to build a healthy, clean, harmonious, and meaningful lifestyle for the Indonesian community.
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