Judul : Mitsubishi Motors, Garuda Indonesia, and Tahilalats Collaboration through Sky Explorer Strategy Introduce New Product
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Mitsubishi Motors, Garuda Indonesia, and Tahilalats Collaboration through Sky Explorer Strategy Introduce New Product
Best for you - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has formed a strategic partnership. By officially announcing the partnership with national airline Garuda Indonesia and local creative IP Tahilalats in the collaboration Sky Explorer.
This step is part of the strategy for the launch of Mitsubishi Motors' new model through a cross-platform collaborative campaign running from July to December 2025.
An synergy between the automotive and aviation industries, combined with the power of local pop culture, to create a more integrated and rich customer experience. Starting from air to land, and expanding brand exposure within the context of modern lifestyle and mobility.
"We are proud to collaborate with Garuda Indonesia, a symbol of national pride and a trusted airline for the Indonesian people, as well as Tahilalats, a very popular local pop-culture intellectual property, in the Sky Explorer campaign," said Atsushi Kurita, President Director of PT MMKSI.
He added that this collaboration is part of the strategy to introduce Mitsubishi Motors' new model, not only as a vehicle but also as part of the lifestyle of today's dynamic generation.
"Most importantly, this initiative allows us to contribute to Indonesia's creative ecosystem by supporting local IPs with great potential. This aligns with our brand campaign, Empowering Every Journey, as part of Mitsubishi Motors' 55th anniversary in Indonesia, where we want to continue being by the side of the Indonesian people in every life adventure," said Atsushi Kurita.
In this collaboration, Mitsubishi Motors will be present at various passenger touchpoints of Garuda Indonesia through engaging Sky Explorer content during the period of July-September 2025.
Includes sleeve boarding pass, luggage tag, paper cup, headrest cover, cabin announcement during flight, as well as exclusive content in the inflight entertainment system.
Even a special article about the latest Mitsubishi Motors model will be featured in Garuda Indonesia's August 2025 edition of Colours magazine.
Passengers can also get to know this latest model better through a special booklet designed by Tahilalats, available on Sky Explorer-themed aircraft and certain Garuda Indonesia lounges.
Later, this collaboration will also be present at the Mitsubishi Motors booth at GIIAS 2025, through a special customer lounge called "Sky Explorer," welcoming visitors with a lounge concept and exclusive programs.
Tahilalats will also present various exclusive content featuring the latest Mitsubishi Motors models, to reach their large fan community.
In addition, MMKSI will also present a special display and test drive booth at Garuda Indonesia's headquarters, providing direct opportunities for crew and employees to experience the advantages and performance of the latest model.
As a form of cross-sectoral support, the Ministry of Creative Economy of the Republic of Indonesia also appreciates the creative collaboration initiated by MMKSI, Garuda Indonesia, and Tahilalats, which was conveyed during an audience with the management of Garuda Indonesia, Tahilalats, and Mitsubishi Motors to the Deputy Minister of Creative Economy and his team several weeks ago.
More than just an automotive brand, Mitsubishi Motors also builds emotional connections through culture, innovation, and lifestyle. Moving forward, MMKSI will continue to inspire through bold cross-industry collaborations to empower creativity and advance Indonesia.
Irene Umar, Deputy Minister of the Ministry of Creative Economy of the Republic of Indonesia stated that her party fully supports the collaboration between Mitsubishi Motors, Garuda Indonesia, and Tahilalats through Sky Explorer as a concrete example of cross-industry creative synergy.
"This initiative reflects the spirit of Indonesia's creative economy, combining the power of branding, storytelling, and cross-platform experiences to create tangible added value for the community. We see great potential in the collaboration between the automotive, aviation industries, and creative content such as local comics and animations to drive innovation-based growth and elevate distinctive Indonesian narratives," said Irene.
Previously, Mitsubishi Motors has also supported the talent search program in the field of music, which has contributed to developing young talents and strengthening the national music industry.
Hope that such cooperation can inspire more brands to collaborate with local creators, in order to build a stronger and more dynamic creative economy.
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