Your Face Is Beaten in the Streets of Makassar

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Your Face Is Beaten in the Streets of Makassar

Best for you - The digital world seems to offer a simple choice: Want freedom, give up privacy. Want safety,

Leave the public space. Do we still remember that those behind the camera and within the frame are also human?

Amid digital technological advances, the writer often wonders, should we sacrifice privacy for freedom, or rather sacrifice participation in public spaces for a sense of security?

The sound of vehicles passing on Pettarani Street, Makassar, the rustling of cleaners sweeping garbage by the roadside, and the footsteps of street runners now compete with the clicking sounds of cameras and phones capturing without permission.

Sometimes, the faces of pedestrians, cyclists, and runners just want to step away from city routines, suddenly appear in someone else's photo gallery.

The pictures then spread on social media, starting from Instagram Story posts with the theme "Pettarani Morning Ride," and TikTok videos titled #MakassarOnTheMove on online video platforms.

Public spaces in the Pettarani area have changed functions, from free space for the community to locations for unscripted visual recordings with high potential for privacy violations.

Many still argue, "It's a public space, everyone can take photos of anyone."

An argument that arises from a misunderstanding regarding the boundary between freedom of expression and privacy rights.

The digital world teaches the current generation that everything can be taken over without permission.

If there's something interesting on the street, in the park, in a cafe, capture it immediately before you have time to ask "May I?"

Have we ever thought that a seemingly ordinary jogging photo could be misused as advertising material or edited for online fraud.

Every image carries a story, but not all stories can be accepted at face value.

Sounds far-fetched? Try Googling 'AI-generated scam ads' — there are many cases.

Professional journalists are bound by a strict code of ethics and cannot just take photos arbitrarily, even if the source is in a public place. However, the generation of netizen citizen journalists feel more free, as they don't know the rules, don't know the limits, and feel they have a right to everything.

The Press Council reminded through the 2024 Journalist Pocket Book about the importance of respecting privacy. But who will compile the Netizen Pocket Book?

In terms of regulation, Indonesia has a clear legal basis to protect individual privacy in public spaces. This is reflected in Law No. 27 of 2022 on Personal Data Protection.

Article 17 states that the installation of data processing or visual information processing devices in public places or public service facilities may only be carried out for specific legitimate purposes, such as security, disaster prevention, and the collection, analysis, and management of traffic information.

Furthermore, Law No. 27 guarantees the right of Data Subjects to know, access, correct, and request the deletion of their personal data from the processing system, as stated in Article 5 to Article 8.

Thus, any individual who feels their privacy has been violated due to the taking of images or videos in public spaces without consent can demand the data controller to provide an explanation, withdraw or delete the data.

However, amid these regulatory assurances, the reality often tells a different story.

And this is not just a legal issue. It is a matter of culture.

Our culture in treating others' faces, the presence of others, and others' boundaries.

As a government public relations practitioner, the author feels it necessary to reiterate the importance of ethical communication principles in the practice of taking photographs in public spaces.

Visual recording activities should not be separated from the respect for individual dignity and privacy, even when taking place in open spaces.

As stated by Candra

Febry Adianto (2024), "ethics are necessary for street photographers to establish good communication with photo subjects in order to maintain the values and norms prevailing in the environment."

This line of thought also aligns with Jurgen Habermas' idea in The Theory of Communicative Action (1984), emphasizing the importance of communicative action, a form of social interaction based on shared understanding, not domination.

In the context of taking photographs in public spaces, greeting, explaining your intention, or asking for permission before taking a photo or recording is a concrete expression of respect for individual autonomy and representation rights.

Without an ethical approach like this, visual documentation practices risk causing resistance and social tensions that undermine public trust in freedom of expression itself.

Where Are We Going?

If the above discussion is not to end as mere digital complaints, the author believes it is important to invite the community, stakeholders, and the government to seriously discuss solutions.

The author emphasizes the importance of establishing visual privacy regulations in public spaces that set reasonable and consent-based boundaries.

In the context of technological development and social media, a person's face is no longer just a personal identity, but also digital data that can be misused.

In line with this urgency, the increasing phenomenon of street photography and documentation of public activities such as running events emphasizes the need for digital literacy education based on ethics.

The author believes it is important to instill from an early age the awareness that taking photos in public spaces does not automatically grant the right to distribute images without permission, especially among the younger generation.

In this case, the role of the Ministry of Communication and Information, educational institutions, as well as

Hobby communities, such as running communities, are essential for widely and continuously socializing these principles.

To strengthen the culture of mutual respect in public spaces, the author also proposes the development of a Code of Ethics for Street Photography, agreed upon by the running community, photographers, and event organizers.

This guide is expected to serve as a practical reference based on consensus, in order to prevent conflicts, protect individual privacy, and build public trust.

With these steps, the author hopes that Indonesia can build a more ethical, safe, and humane public space ecosystem in the digital era.

Perhaps we cannot completely stop taking pictures. But we can start with a small thing: asking.

May I take a photo, Ma?" "Daeng, can you tag me?" "Auntie, I'm going to upload this, okay?

It sounds simple, but as shown by Malcolm Gladwell in his book

The Tipping Point, great changes often begin from small, consistent actions.

If the digital world is a new public space, then ethics and empathy must be its new protocol.

Let's build a culture of respect in the digital era, a new balance between freedom of expression and the right to privacy. i. (*)

Adekamwa

Public Relations Pusjar SKMP LAN



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