Judul : Most Comfortable and Largest Residential Product in Indonesia
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Most Comfortable and Largest Residential Product in Indonesia
Sleep & Co. is known for its concept One Stop Sleep Experience Boutique , has officially opened its largest premium boutique outside the shopping mall. Held at Indonesia Design District (IDD), it is a integrated area of Pantai Indah Kapuk 2 (PIK2) and represents a new concept from the collaboration between Agung Sedayu Group (ASG) and Salim Group, focusing on a creative center. semi-outdoor home living which will become the largest and most complete residential center and house design in Indonesia.
This brand won the award as a Super Store At the opening of Indonesia Design District on September 16th, and continues to strive to create quality, comfortable, healthy, and reliable products for the retail or business sector.
This boutique also offers end-to-end To consumers, providing a more comfortable and satisfactory shopping experience with a complete and best collection of world-class mattresses from other mattress retailers. There are various types of mattresses available, starting from premium mattresses with specific characteristics, such as Aireloom and King Koil, health mattresses from the Tempur brand made with visco-elastic material, pressure-relieving and temperature-sensitive, which can follow the body's contours.
Stylish mattress designs according to consumer lifestyles are also provided by Serta and Florence brands. In addition, we have a world-class massage chair brand, Ogawa. Furthermore, they also have brands such as Bedgear, Stressless, and Norwegian Comfort.
President Director of PT. Duta Abadi Primantara, Anthony Setiawan explained, "The joining of Sleep & Co. into Indonesia Design District makes us very proud to be able to establish the first and largest boutique outside a mall. Its strategic location and we believe it has great potential to reach Sleep & Co.'s market in the Jakarta, Tangerang and surrounding areas. Indonesia Design District itself offers a different concept that has never been seen before for the furniture industry, which we feel will change the consumer's paradigm that purchasing furniture needs can be found completely in a comfortable and nice place."
Butik with 1,400 m2 is built with elegant color touches, featuring a Modern Shopping Experience concept, offering a unique atmosphere with distinctive characteristics. It includes several brands, such as King Koil, Serta, Tempur, Florence, Stressless, Norwegian Comfort, and Ogawa massage chair.
To date, these brands have successfully gained public trust as top-of-mind products. Even all concepts are designed with a customer journey flow, allowing consumers to obtain and enjoy a unique shopping experience according to each brand's style.
In addition to opening the new boutique, this moment is also a celebration of King Koil's 125th anniversary and the launch of King Koil 125. The Anniversary Limited Edition which is made with Luxurious Scandinavian Design dan Genuine Leathecraft . This mat has a material like Exclusive Graphite Infused Talalay Latex which is a premium material imported from Europe and is only owned by this limited edition mattress.
Have the ability Optimal Heat-Absorb, Moisture Dissipation, and Fire-Retardant so that it provides comfortable sleep equipped with King Koil's advanced technology, namely Auto Response Gold Coil dan Auto Body Zoning System What should provide comfortable support that automatically adjusts to the consumer's weight and sleeping style.
The opening of this shop is expected to meet the needs of the community, such as mattress products, linen, bedding accessories Premium, the most comprehensive, so that it can provide the best quality for a comfortable night's sleep. Not only that, they also try to understand the body shape and the different needs of each person in order to help consumers get the right mattress for various conditions.
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